Hotel Scheme - Preston

The proposal comprises a contemporary high-rise hotel designed to provide high-quality accommodation and active ground-floor uses within a prominent urban location in Preston. The development delivers a landmark building that contributes positively to the skyline while reinforcing the surrounding street frontage through an active entrance, reception and ancillary facilities. Upper floors accommodate well-proportioned guest rooms with expansive glazing to maximise daylight and views, supported by modern servicing and circulation cores to ensure efficient operation. The architectural approach emphasises vertical rhythm, durable materials and refined detailing to create an elegant, timeless appearance appropriate for a key gateway site. Public realm improvements and landscaping enhance pedestrian experience and connectivity, establishing the scheme as a long-term investment that supports local regeneration and economic activity.